Biophysics was founded in 2014, with a vision to develop and market brands enriching people’s lives, and to bring Australian owned destination beauty, health and wellness brands to Australian and New Zealand grocery and pharmacy stores, and the broader Chinese e-commerce and Daigou shopper channels.
Delivering impressive results since with the Skin Physics® brand. Launched in 2008, Skin Physics® shook up the anti-ageing sector with their world-leading plant stem cell skincare and an extensive clinical study in Phototherapy and Retinol. Continuously first to market with breakthrough actives and technology, the brand’s Advance SUPERLIFT® Neck Lifting & Firming Cream is the #1 best-selling neck cream in Priceline and the innovative Dragon’s Blood range is the #1 best-selling day and night cream and has sold over 500,000 units. Skin Physics® are now a leading pharmacy brand with category leading lines and a notable list of industry awards for their cosmeceutical skincare.
In 2017, Biophysics branched into the UK, and within 6 months took out 3 awards in the prestigious Pure Beauty Awards including a bronze in the Best New International Breakthrough Brand category for Skin Physics® and a Gold in the category Best New Anti-Ageing Product for Advance SUPERLIFT® Neck Lifting & Firming Cream.
In 2018, Biophysics acquired a meal replacement brand Rapid Loss®. Rapid Loss® was established in 2008 and was one of the first Australian brands to bring meal replacements to the Australian consumer. Renowned for bringing about amazing transformations through their Rapid Loss® program, Rapid Loss® shakes have become a household name in meal replacements. Since the acquisition of Rapid Loss®, Biophysics have been rebranded and launched a new Less Sugar range, with an exciting new product development project underway which will expand the brand into a portfolio of brands that will be the next generation of meal replacement, supplements and wellness programs.